Throughout my 20+ years in marketing, I’ve scaled direct-to-consumer (DTC) businesses to new heights. My journey has spanned across great financial services brands like Discover, Charles Schwab, GE Capital, optionsXpress, and OppFi, as well as innovative edtech brands like Wiley Education Services and Noodle, working with over 100 universities, culminating in measurable successes in customer acquisition, strategic partnerships, and profitability optimizations.
Marketing is more than a function; it’s a culture of shared accountability and continuous improvement. I lead with vision, creating cultures where every action is aligned with broader business objectives, fostering trust, and accountability within teams.
Marketing is not a cost-center; when done right, marketing is a profit center that has a pulse on your customer’s needs and knows where to reach.
Brands I’ve worked with:
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A Fractional Chief Marketing Officer (CMO) provides the strategic expertise and leadership of a senior marketing executive without the commitment of a full-time hire, on a part-time basis.