About

Catie Starr - Fractional CMO

Who we are

Over 20 years of leadership in marketing

Throughout my 20+ years in marketing, I’ve scaled direct-to-consumer (DTC) businesses to new heights. My journey has spanned across great financial services brands like Discover, Charles Schwab, GE Capital, optionsXpress, and OppFi, as well as innovative edtech brands like Wiley Education Services and Noodle, working with over 100 universities, culminating in measurable successes in customer acquisition, strategic partnerships, and profitability optimizations.

20+
Years of Experience
About

My Philosophy

Marketing is more than a function; it’s a culture of shared accountability and continuous improvement. I lead with vision, creating cultures where every action is aligned with broader business objectives, fostering trust, and accountability within teams.

Marketing is not a cost-center; when done right, marketing is a profit center that has a pulse on your customer’s needs and knows where to reach.

Work Experience

Brands I’ve worked with:

  • Discover
  • GE Capital
  • Charles Schwab
  • OppFi
  • Noodle
  • Wiley Education Services
  • 100+ Universities and Colleges
Support & Knowledge

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

We’re a leader in tech-enabled digital marketing solutions

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Search Engine Optimization

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Paid Media Management

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Social Media Management

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Creative solutions deliver profits to your door.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Meet Our Team

Teamwork makes the dream work.

Nicholas Thomas

Founder

Nicholas Thomas

Founder

Nicholas Thomas

Founder

Nicholas Thomas

Founder

Owner

Catie Starr

A Fractional Chief Marketing Officer (CMO) provides the strategic expertise and leadership of a senior marketing executive without the commitment of a full-time hire, on a part-time basis.

Testimonial

Hear what others have to say about working with me